Presentations are a popular - and highly effective - way to share information. Yet, unlike other communication vehicles, which leverage the Web to increase their reach and impact, online presentations have just begun to gain momentum. Surprisingly, in spite of the continued importance of presentations, people still rely on inflexible and cumbersome desktop presentation software to create and deliver them.

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Online presentations are slide sets that are completely Web-based, freeing users from the burdens and constraints of desktop presentation software. They are built and managed via the Web from end-to-end, making them not only more readily accessible, but also more interactive, more dynamic, and more compelling. From slide design, content compilation, and review and approvals, through publishing, delivery, and performance measurement, online presentation software allows users to perform all tasks across the presentation lifecycle quickly, easily, and conveniently, from any Internet-enabled PC or handheld device.

How Can Online Presentations Be Used?

Online presentations are effective communication tools for a variety of purposes, allowing information to be conveyed to the broadest audience, in the most interesting, memorable, and convenient way possible. For example:

Online Presentations for Sales

Personalized attention and knowing your customer - that's what successful selling is all about. Online presentations give sales reps the ability to instantly customize their presentations at any time, to reflect the needs and interests of each prospective client. Additionally, because many online presentation software packages are fully integrated with third-party Web sites like Google and Flickr, presentation content can be dynamically synchronized and updated at any time - even when reps are on the road. And, most importantly, because they can be retrieved or viewed at any time, from any location, sales reps can choose to conduct their online presentations either remotely or in person.

Online Presentations for Marketing

Unlike traditional presentation software, which makes it difficult to maintain control over branding and content, online presentations are ideal for helping marketing teams to ensure consistency of messaging, as well as "look and feel", across all slide sets. All presentations and related assets can be stored in a single, centralized repository, or distributed across the company. So sales reps and other presenters are always using the right versions of the right slides at all times. Additionally, online presentations foster organization-wide collaboration, allowing sales reps, product teams, and other stakeholders to actively participate in the creation process. And, online presentations enable marketing professionals to analyze the effectiveness of each slide set, so they can be refined accordingly to maximize the achievement of desired results.

Online Presentations for Education

With online presentation software, trainers and educators can create compelling slides that fully engage students and trainees. Open collaboration helps ensure curriculum completeness by enabling everyone to participate in building course-related slides, while remote capabilities allow trainers to expand their audience beyond classroom walls, to include students from anywhere around the globe. And, many online presentation tools provide measurement facilities that help trainers to evaluate student progress and assess the effectiveness of their class materials.

Online Presentations for Events

With online presentation software, Internet-based events like Webcasts or e-learning sessions can be easily and conveniently held for a global audience of nearly any size - without the need for expensive third-party tools such as Webex. Presenters can access a complete repository of available slides, regardless of where they are or what type of PC they are utilizing. And, online presentation software can enhance a firm's participation in conferences and trade shows, accelerating the collection of presentations and other materials needed for call for papers and abstracts.

Online Presentations vs. Traditional Presentation Software: Which is Better?

Many people still rely on antiquated desktop-based presentation software tools, which are quite limited in their effectiveness. But, what makes online presentations so much more effective than those created with traditional presentation software?

Enhanced Collaboration

Desktop-based presentation software hinders collaboration. Consider a scenario where multiple product managers must work together to create a presentation about the features and benefits of a new offering. With online presentations, each person can conveniently access the slides from any Internet-enabled location, commenting on or revising them - any time, anywhere.

But, traditional presentation software makes this kind of coordination and collaboration a difficult process. Every person involved must have an individual license for the presentation software package, and ensure that it is installed on their desktop. Then, presentations must either be emailed from person-to-person for review and editing (which can create a version control problem), or placed on a shared network resource, where it can be easily accessed by all.

Increased Portability

Many companies deliver presentations via the Internet as a means of reducing business travel, since the Web allows sales reps or trainers to conduct their sessions remotely, rather than in person. With online presentations, portability is built right in, and presenters can share their information with anyone, anywhere across the globe, at any time. But, when using desktop-based presentation software, users must pay for a third-party meeting tool, like Webex or GoToMeeting. Then, they must upload their slides, and provide audience members with meeting IDs and access codes. The entire process can become cumbersome and expensive, particularly for those companies that give online presentations several times a day.

Advanced Security

Unlike slides created with traditional presentation software, which must be shared and distributed via unprotected mechanisms such as email or CD, online presentations offer maximum security, allowing only authorized users to log in to create, modify, retrieve, or view them.

A Cloud-Based Environment

Online presentations are part of "the cloud". Which means, highly scalable, "virtualized" resources, delivered via the Web, are used to facilitate their design, management, and delivery. This empowers presenters to access slides, anytime, any where, and share them with an unlimited number of viewers across the world. Additionally, this model provides broader access to online information and services, such as Flickr and Google Docs, which can be used to enhance slides with multimedia elements, such as images and video clips, as well as "live" dynamic content.

Software-as-a-Service (SaaS)

The majority of online presentation software packages are delivered via a Software-as-a-Service (SaaS) model. The benefits of SaaS are undeniable. It eliminates the need to install software on desktops, so users can begin working on slide sets instantly. All features and functions are accessible via the Web, so any user, anywhere around the globe, can create, access, modify, or deliver presentations at any time. Little or no initial investment is required and clients simply pay an affordable fee based on usage, which minimizes costs and mitigates risks. And, because ongoing maintenance, upgrades, and enhancements are handled by the service provider, and because SaaS solutions can be instantly scaled to support new users whenever needed, burden on IT staff is dramatically reduced.

Unhindered collaboration, unlimited global access to slides and assets, and seamless integration of compelling, high-impact content from across the Web, delivered via an intuitive, highly secure, and scalable environment are just a few of the things that make online presentations far superior to desktop presentation software.

SlideRocket: Revolutionizing the Way Presentations are Created and Delivered

SlideRocket is a powerful, unique, comprehensive presentation software solution that provides a full suite of features and capabilities to address all facets of the presentation lifecycle - from authoring, collaboration, and review and approval, through publishing, delivery, and management. SlideRocket provides users with all the tools they need to create and manage stunning online presentations, share them securely with people across the globe, and measure their effectiveness, in a single, fully-integrated package.

SlideRocket offers:

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