Presentation Creation and the SlideRocket Jumpstart
I stumbled across a great (rather old) blog post today by Lukas Mathis over at ignore the code. Lukas writes about application design, and how this can influence output. While I found the post because he compares the design of Microsoft’s PowerPoint vs. Apple’s Keynote (and I got the Google Alert…), I want to highlight the point of his post rather than the examples he chose – which is essentially that when the application creator values output, this is reflected in how the application gets used. As Lukas says:
It is of course possible to create crappy presentations in Keynote, and it’s possible to create beautiful presentations in PowerPoint. But Keynote provides much better templates; Apple really spent a lot of time creating beautiful, compelling templates. And Keynote’s user interface steers its users towards creating simple, beautiful, clear slides containing few points, pictures and little text, set in large type.
Powerpoint’s templates are crowded and garish to begin with, and its cluttered user interface pushes its users towards cluttered slides.
The lesson here is obvious: your application shapes its output. You can make it easy for your users to create awesome things, or you can make it easy for them to create crappy things. It’s not only your job to make your application usable, it’s also your job to make sure that the things your users build with your application are valuable.
At SlideRocket, we often use the tagline “Make Great Presentations.” We like this because it has multiple meanings – you can use SlideRocket to literally create presentations, and you can also use it to deliver those presentations beautifully in all kinds of ways. To be honest, we’ve struggled with this a bit internally, because while we would love to guarantee that everyone who uses SlideRocket really does make great presentations, we know that isn’t always the case.
Reading this post, though, really inspired me, and helped me to think about SlideRocket and how much we value output. I know how much blood, sweat and tears (and some desk pounding) our development team, and in particular our founder Mitch Grasso, has put into making SlideRocket usable and beautiful. I know how much time has been spent making a web application that does not require its users to compromise in any way when making presentations. Our whole team strives incredibly hard to make it really, really difficult for you to create or deliver a bad presentation – like these crazy slides. When I look through our sample presentations, it makes me very proud to see what people have created using this software.
People have often said about SlideRocket, “It’s like Keynote for a PC, but online.” Well, reading this post, we take that with the highest compliment. It’s funny, we think of the creation aspect of what we do as a very small piece out of a big pie of presentation software problems we have tried to solve for, but if our foucs on usability helps people make beautiful presentations, that makes us happy. Do you agree?

