A key ingredient to memorable slide design is presentation imagery. But making your slides sizzle takes more than just a pretty picture. It’s best to take a little time to position and frame your images for maximum impact.
Fortunately, the extensive use of PowerPoint clip art has set the bar low for slide design success. And, the pervasive, monotonous use of images of businesspeople staring at computers and “doing business stuff” makes standing apart from the crowd that much easier. Dare to be a bit more inventive with images and you’ll be a hit.
11 Striking Ways to Display Images – Check Out the Presentation
Here is some more detail on three of the slide design approaches for presentation images:
Let the Image Lead the Eye
The imaginative placement of images keeps viewers engaged by nudging them away from the standard left-to-right reading pattern. Explore this slide design approach:
- Place the image in the upper left corner of the slide
- Choose a small image with a linear design element
- Set the text so the design is pointing to it
Take a look at slide #4 “Ladybug on Leaf” for a compelling layout.
Use Unique Image Frames
Adding a border is a common way to frame an image. Group 3 of them together as a “deck of cards” to juice things up a bit. Here’s how:
- Place 3 images on white rectangular “cards” and use a drop shadow
- Place the “cards” to the upper right
- Allow the very top of the images to bleed over the edge
Explore Slide #6 “Deck of Cards” to see the effect.
Set the Slide Background as the Canvas
Gone are the days of white backgrounds with squared-off presentation images placed symmetrically to the right of bullet text. Try this instead:
- Pick a small image that “pops”
- Set it to the right so the text is more prominent
- Set the background to a complementary color and add a gradient
- Keep text to fewer than 10 words and use a contrasting font color
Check out slide #1 “Blue with Balloon” for a sample.
For more great effects, advice, and resources visit the Slide Design “Launch Pad”.