In 1997 IBM coined the term e-Business which helped define a decade of change in the way we use technology to conduct business. This concept caught on like wildfire and soon everything became prefaced with an “e” e-New York, e-fiction, e-ciao (see below), e-thwack etc. but over time e-Business just became business, or rather that which was new and different became the norm. Now it’s just business as usual.
Today SlideRocket is helping define a new category of communication technology known commonly as online presentations. Just like e-Business we believe that over the next few years online presentations will become the new norm and what was once typified as an online presentation will be just a presentation. The reason this will happen is that online presentations represent significant advantages in the way that you experience presentations and deliver stories (story = strategy + value).
To understand those advantages we first have to understand what an online presentation is. Enter the 8 Principles Of Online Presentations, a list we’ve devised to serve as a guideline for our category. It’s a work in progress so feel free to comment and add your own thoughts below.
8 PRINCIPLES OF ONLINE PRESENTATIONS
#1 Available – Access anywhere you have an Internet connection and a browser, nothing to install, upgrade or manage, just log-in, get your work done, log off AND deliver consistent results on every platform Mac/iOS, PC, Chrome OS, Android etc., no cross platform or software version concerns. Every time you log in you get the latest updates (no upgrade to wait months or years for).
#2 Complete – The ability to manage the entire life cycle of your presentation from concept through creation and iteration through to publishing, sharing, interaction, versioning, tracking and archival.
#3 Connected – Allow you to quickly find resources (content and services from a variety of sources like your desktop, your shared library (i.e. your coworkers / organization, the Internet, the SlideRocket Marketplace, the community) and rapidly utilize them to assemble and tell your story.
#4 Collaborative – Work in concert with your colleagues, your partners, your agencies and vendors and of course customers and prospects using a shared library of assets and work-flows that lets everyone contribute across time and space.
#5 Nimble – Let’s you conduct business communications in a way that’s better, faster, cheaper and more adaptive than before. This is achieved by side stepping or reinventing the way things are done e.g. Send an easy to use click-able link instead of a large file attached to an email.
#6 Dynamic – Include dynamic functionality, content and data from both public and private sources to keep your story evergreen and up to date.
#7 Secure – Securely stored in the cloud with the ability to allow and restrict access in a customizable way.
#8 Measured – Inform you about who’s viewing your content, where they are, what they think, how they interacted and what they did or didn’t do after watching your presentation.
As more and more of our personal and business lives move online these will become the standards we come to expect. At SlideRocket we embrace these concepts and strive to include them in everything we do. What are you expectations of an online presentation? Are we on the right track or did we miss something? Tell us what you think or add your own idea to the comments section below.
Footnote: If you’re a fan of IBM or their advertising firm Ogilvy you can read more about the success of the e-Business campaign here on BNET and here on Advertising Age. According to Brian Featherstonhuagh, the Chairman and CEO of OgilvyOne Worlwide “e-business added more than $50 billion to IBM’s brand value.” Ogilvy is also a SlideRocket customer