Looking for ways to extend the reach of your next press release? Whether you’re announcing a new offering, customer win, or campaign launch, a PNR (Presentation News Release) can dramatically boost the awareness and engagement you generate with your creative press release.
A PNR is something we use at SlideRocket to great effect. It’s a slide presentation that delivers on the message and emotion of our announcements with an emphasis on visuals and music. It’s brief, it’s bold, and it’s the initial 1-2 punch that dramatically enhances our announcements.
7 examples of PNRs recently launched by SlideRocket:
Press releases are great, but they’re black and white. And by the time you and your PR team get done molding the language it’s likely your creative press release will have lost much of its soul. By that I mean press releases can often sound over-engineered and thick with marketing speak. Not many people are going to pay attention beyond the first paragraph.
So, spice it up! Pull the leading messages out of your release and punch them up with big imagery and catchy music. This is your chance to be creative, more familiar with your audience, and more engaging.
8 PNR best practices
- Big imagery
- Keep it brief (fewer than 10 slides)
- Limit text (fewer than 15 words per slide)
- Link to it from the first paragraph of your announcement
- Create a blog post to accompany your announcement and embed the PNR
- Set slides to advance automatically
- Share the presentation link broadly on Twitter, Facebook and LinkedIn
A PNR is your chance to craft content that will have legs well beyond your press release. It can be the difference between a standard announcement and a truly creative press release that piques the interest of your audience.