There’s a certain art to curating content that’s required to elevate above the simple consolidation of other people’s work. And how you present your curated content provides a huge opportunity for you to differentiate yourself.
For some context of where the actual presenting of your curated content comes into play, here’s a quick look at the 5 Steps of Curating Content
- Collect – the legwork required to find good content
- Distill – reading and summarizing articles or videos
- Analyze – adding your insight and perspective
- Present – publishing your content
- Distribute – sending out your content via a blog, newsletter, Twitter, etc.
There are a number of tools you can use to collect and distribute curated content. And it’s pretty much up to you to distill and analyze the information. However, the majority of curated content is presented as a webpage, which makes sense since most foundational content is taken from other websites. But this approach lacks visual kick. Sure, you may find a nice image to insert into the page, but the overall experience is static and text-heavy. Don’t be boring!
If social media sites like Pinterest and Storify have taught us anything, it’s that the world craves visuals. And slide presentations give you the ability to deliver this same experience with minimal effort. This Pinterest marketing presentation I quickly created using an existing SlideRocket layout I found is a good example of how you can curate content with strong visuals. Be visual!
And the steps to create a presentation like this is as simple as:
- Collect, distill and analyze content as you would normally
- Create/reuse a presentation layout (which you can use again later)
- Dedicate one slide to each curated article
- Add a visual or two to each slide
- Include a link to and/or mention of the curated content
Your curated content presentation can be shared on Twitter, Facebook, LinkedIn, etc. or you can embed the presentation into a blog post. You can also turn the presentation into SEO content so that it can appear in Google’s organic search results. And since you’re adding unique images to the presentation, you can easily use the same general presentation layout again and it will still be fresh, compelling content.