SlideRocket Blog

Make an Impact – How Roger Doiron Got Us to “Eat the View”

By Roger Doiron on February 29, 2012

In this guest post, Roger Doiron shares how he turned his vision for healthy, sustainable foods into a grassroots movement that reached all the way to the White House. Roger is founder of Kitchen Gardeners International (KGI), a nonprofit network of over 20,000 individuals from 100 countries who are taking a (dirty) hands-on approach to relocalizing the food supply.

Back in January of 2008, I had a big idea. An idea so big it would need White House approval. The non-profit group I’d founded, Kitchen Gardeners, had just been selected for an Institute for Agriculture and Trade Policy fellowship.  The goal was to get healthy and sustainable foods in the news and on America’s plate.

At the time the 2008 presidential candidates were busy crisscrossing Iowa with the world’s news media in tow, and it struck me that there might be a way to leverage the excitement and media power of the presidential campaign as a platform for talking about healthy foods and gardens.

I started to envision a grassroots movement to convince the next President to plant a sustainable garden on the White House grounds, inspiring other Americans to do the same and creating a dialogue about the dietary, economic and environmental benefits of locally grown produce.

In the spirit of edible landscapes, I dubbed the campaign “Eat the View” and set out to share it with America.  Problem was, there were no national media crews camped out on my lawn, and I was working with a budget of approximately zero.

So I started telling a story by making homemade video presentations and putting them on the internet, hoping I might be able to grow some buzz.

The first “This Lawn is Your Lawn” chronicles me planting a garden in front of my own “white house”.

I followed it up with “Garden of Eatin”, an animated story about the history of the White House lawn and why what made sense decades ago makes even more sense now to save money, fuel and support healthy eating.

As the 2008 election was coming down to the wire, my Eat The View campaign videos were going viral, generating news stories and winning video awards.

Next thing I knew, there was new First Lady Michelle Obama digging into the White House lawn, breaking ground on America’s new First Garden with the national media gathered to capture the moment.  Thanks to those little videos, that original big idea had grown into reality.

It was a remarkable moment for our grassroots operation. Our campaign wasn’t a fully-formed concept from the start, but, like a seed, it sprouted, unfurled its leaves and grew over the course of many weeks and months. What allowed it to build in size and momentum was that we were constantly looking for new ways of engaging people with the story so that there could be group ownership of the idea. Rather than just being my idea, it was our idea and the idea took on more and more power the more people got behind it.

And check out my latest “subversive plot” which I’m presenting via SlideRocket.

Maybe you have a passionate issue of your own, and you’re wondering if this is a good way to get the word out.  I can only go by my own experience, but clearly we all have the power to change the landscape out there.


  1. luhn formula credit card

    June 3, 2014 @ 10:30 am

    Incredible points. Solid arguments. Keep up the great work.

    my homepage: luhn formula credit card

  2. organic green coffee

    June 3, 2014 @ 10:57 am

    My brother suggested I might like this blog. He was totally right.
    This post truly made my day. You can not imagine simply how much time I had spent
    for this information! Thanks!

    Look at my weblog: organic green coffee

  3. seo optimization

    June 3, 2014 @ 11:16 am

    What i do not understood is in reality how you’re no longer
    really much more smartly-favored than you may be right
    now. You’re so intelligent. You realize therefore considerably relating to this matter, made me in my opinion consider it from a
    lot of varied angles. Its like women and men don’t seem to be involved except
    it is one thing to accomplish with Woman gaga! Your individual stuffs nice.
    All the time deal with it up!

    my blog seo optimization

  4. Power Precision Supplement

    June 3, 2014 @ 11:18 am

    No matter if some one searches for his required thing, so he/she desires to be available that in detail, so that thing is maintained
    over here.

    my site – Power Precision Supplement

  5. green coffee beans burn fat

    June 3, 2014 @ 11:25 am

    Thanks for finally writing about > Make an Impact – How Roger Doiron Got Us to

  6. best muscle supplements for men

    June 3, 2014 @ 11:37 am

    I take pleasure in, cause I discovered just what I was having a look for.

    You have ended my 4 day long hunt! God Bless you man. Have a
    nice day. Bye

    Feel free to visit my website best muscle supplements for men

  7. Where To Buy Green Coffee Extract

    June 3, 2014 @ 12:56 pm

    Its such as you read my thoughts! You appear to know a lot approximately this, such as you wrote
    the e-book in it or something. I think that you just could do with some p.c.

    to force the message house a bit, however other than that, this is
    wonderful blog. An excellent read. I will certainly
    be back.

    my blog post Where To Buy Green Coffee Extract

  8. the best anti wrinkle cream

    June 10, 2014 @ 6:02 am

    When someone writes an paragraph he/she keeps the plan of a
    user in his/her mind that how a user can know it.
    So that’s why this article is outstdanding.

    Here is my website: the best anti wrinkle cream

  9. test testosterone supplement

    June 11, 2014 @ 8:41 am

    Hello, this weekend is fastidious designed for me, since
    this time i am reading this wonderful educational article here at my home.

    Here is my web blog test testosterone supplement

  10. What Is Garcinia Cambogia

    June 18, 2014 @ 12:40 am

    I am genuinely pleased to glance at this blog posts which
    includes plenty of helpful information, thanks for
    providing such data.

    Feel free to surf to my web page What Is Garcinia Cambogia

  11. random chat

    June 20, 2014 @ 2:26 am

    If some one wishes to be updated with most recent technologies therefore he must
    be go to see this site and be up to date everyday.

  12. small business loans

    June 20, 2014 @ 2:27 am

    What’s up friends, pleasant piece of writing and fastidious arguments commented
    here, I am in fact enjoying by these.

  13. New Movies

    June 20, 2014 @ 2:29 am

    Hi, i feel that i noticed you visited my site thus i got here to go
    back the favor?.I’m attempting to in finding ixsues to enhance
    my website!I assume itss good enough to use a few of your ideas!!

  14. Ambulance Experience

    June 20, 2014 @ 2:35 am

    naturally like your website however you need to take a look at the spelling on quite a few of your posts.

    A number of them are rife with spelling prblems and I fnd
    it ery troublesome to inform the trutyh then again I will definitely come
    back again.

  15. war thunder golden eagles hack

    June 26, 2014 @ 6:15 am

    Heya i’m for the first time here. I found this board and I find It truly useful &
    it helped me out much. I hope to give something back
    and help others like you helped me.

    Check out my homepage: war thunder golden eagles hack

  16. Lynwood

    June 26, 2014 @ 10:17 pm

    Woah! I’m really digging the template/theme of this blog.

    It’s simple, yet effective. A lot of times it’s challenging to get
    that “perfect balance” between user friendliness and
    appearance. I must say that you’ve done a amazing job with this.
    Also, the blog loads extremely fast for me on Internet explorer.
    Exceptional Blog!

  17. best web hosting for artists 2012

    June 28, 2014 @ 12:43 pm

    When I originally left a comment I appear to have clicked
    on the -Notify me when new comments are added- checkbox and now whenever
    a comment is added I get 4 emails with the same comment.
    Is there a means you are able to remove me from that service?
    Many thanks!

  18. dream league soccer cheats

    June 29, 2014 @ 12:48 am

    First off I would like to say awesome blog! I had a
    quick question that I’d like to ask if you do not mind. I was interested to find out
    how you center yourself and clear your head before writing.
    I have had a tough time clearing my thoughts in getting
    my ideas out there. I do take pleasure in writing but it just
    seems like the first 10 to 15 minutes are wasted simply
    just trying to figure out how to begin. Any ideas or tips?
    Thank you!

  19. music marketing strategies

    June 29, 2014 @ 1:19 pm

    I do not even understand how I finished up here, however I
    thought this put up was good. I do not understand who you might be but definitely you’re going to a famous blogger if you aren’t already.

  20. Empresa de Posicionamiento en Bilbao

    June 30, 2014 @ 1:31 am

    The DVR enabled DISH receivers allow you to record the episodes for later
    references. Bell peppers are easy to grow because they don’t have to be shielded from
    direct sunlight and they can grow both in the ground and in container gardening receptacles.

    These insects can be encouraged to stay by
    having diverse plants in your garden.

    My web site :: Empresa de Posicionamiento en Bilbao

  21. Beta Cells

    July 1, 2014 @ 11:29 pm

    Beta Cells…

    Make an Impact – How Roger Doiron Got Us to “Eat the View”…

  22. pregnancy miracle

    July 2, 2014 @ 12:53 am

    Gender-planning calls for a modification in the way of life of the
    husband and wife. So they might as well charge enough to make a nice profit.

    Thousands of women of almost every age have completely reversed any.

  23. como calmar el dolor de esplada

    July 2, 2014 @ 1:19 am

    Aw, this was an extremely good post. Taking the time
    and actual effort to make a really good article… but what can I say… I procrastinate a whole lot and don’t
    manage to get nearly anything done.

  24. how is mortgage insurance calculator

    July 2, 2014 @ 10:50 am

    Heya i am for the first time here. I found this board and I find It truly useful & it helped me out a lot.
    I hope to give something back and aid others like you aided me.

    Here is my blog :: how is mortgage insurance calculator

  25. Asics Nimbus 15 Vs Cumulus 15

    July 2, 2014 @ 12:54 pm

    It’s appropriate time to make a few plans for the longer term and it
    is time to be happy. I’ve learn this publish and if I may just
    I wish to counsel you few interesting issues or
    suggestions. Perhaps you could write subsequent articles referring
    to this article. I want to read more things about it!

    my web-site; Asics Nimbus 15 Vs Cumulus 15

  26. broken ghd fix

    July 3, 2014 @ 12:57 am

    Please let me know if you’re looking for a article writer
    for your blog. You have some really good posts and I feel I would be
    a good asset. If you ever want to take some of the load
    off, I’d really like to write some material for your blog in exchange for a link back to
    mine. Please blast me an email if interested.

  27. opiate addiction

    July 3, 2014 @ 8:02 pm

    Hello every one, here every person is sharing such knowledge, therefore it’s pleasant to read this webpage,
    and I used to pay a quick visit this blog everyday.

  28. Dota 2 Highlights

    July 6, 2014 @ 9:28 pm

    It’s going to be ending of mine day, except before ending
    I am reading this enormous paragraph to increase my know-how.

  29. Jurassic Park Builder Cheats Free

    July 7, 2014 @ 2:19 pm

    Incredible points. Great arguments. Keep up the great

    My blog post Jurassic Park Builder Cheats Free

  30. Achat lingerie

    July 7, 2014 @ 7:23 pm

    Jody played 4 years of division 1 volleyball and Cali was a competitive gymnast.
    Plus, Hips and Curves has an 800 number for customer service.
    During the summer, you can fold each dryer back up and hang them on a clothing rod for easy storage.

    Here is my website; Achat lingerie

  31. Zara

    July 8, 2014 @ 2:49 am

    Cleaning the Nasal Passages One culprit that contributes towards snoring is clogged nasal passages.
    Gravity works against you when you lie on your back
    and your tongue can get in the way of normal breathing while you sleep.

    When you’re dehydrated, or do not have sufficient fluids,
    the secretions inside your nose as well as the soft palate become stickier.

  32. Free Instagram Followers

    July 8, 2014 @ 7:08 am

    I like the helpful information you provide in your articles.
    I’ll bookmark your weblog and check again here regularly.

    I am quite certain I will learn many new stuff right here!
    Best of luck for the next!

    Here is my homepage; Free Instagram Followers

  33. Metal Slug Defense Hack Android

    July 8, 2014 @ 9:45 am

    What a material of un-ambiguity and preserveness of precious
    know-how concerning unpredicted feelings.

  34. toronto graphic designer

    July 8, 2014 @ 9:54 am

    Appreciate the recommendation. Will try it

    Review my website :: toronto graphic designer

  35. phen375 reviews

    July 8, 2014 @ 2:21 pm

    phen375 reviews…

    Make an Impact – How Roger Doiron Got Us to “Eat the View”…

  36. Tania

    July 9, 2014 @ 9:22 pm

    Sometimes when you die a natural life insurance
    one. Even with the children have grown and are unprepared for quite
    a rigid policy, check the company’s top earners is between Life Insurance
    contract. In England the politicians of all, take a bold move.
    Depending on which family member can have very low; many policies.
    Do you NEED life insurance. Contact your independent contractor might be
    the first 5 years.

  37. watch video

    July 10, 2014 @ 5:59 am

    With many medical doctors, premature ejaculation or physiological factors.
    But something to consider is that with sheets. It is a good and never come
    early. When men have a highly debatable topic. The problem with safe, and hit the button initiating the search.

  38. tubes stored

    July 10, 2014 @ 6:38 am

    tubes stored…

    Make an Impact – How Roger Doiron Got Us to “Eat the View”…

  39. kids dream party hire

    July 10, 2014 @ 7:10 pm

    Thank you for the good writeup. It actually used to be a leisure account it.
    Glance complex to more brought agreeable from you! However, how could we be in contact?

  40. Find out more about rebozos

    July 11, 2014 @ 8:57 pm

    Find out more about rebozos…

    Make an Impact – How Roger Doiron Got Us to “Eat the View”…

  41. air max 1S

    July 13, 2014 @ 6:33 pm

    I’ve been surfing on-line more than three hours today,
    but I never found any fascinating article like yours.
    It is pretty price enough for me. In my view, if all web owners
    and bloggers made excellent content material as
    you did, the net will be much more helpful than ever before.

    Review my blog – air max 1S

  42. titanfall Cracks

    July 13, 2014 @ 7:09 pm

    titanfall Cracks…

    Make an Impact – How Roger Doiron Got Us to “Eat the View”…

  43. top nike bot

    July 13, 2014 @ 8:12 pm

    It is not my first time to pay a quick visit this website, i am
    visiting this site dailly and get nice data from here
    all the time.

  44. - electric pressure cooker reviews

    July 15, 2014 @ 11:11 pm

    Excellent weblog right here! Additionally your website rather a lot
    up fast! What web host are you using? Can I am getting your associate hyperlink
    to your host? I want my site loaded up as fast as yours lol

    Feel free to visit my blog: – electric pressure cooker reviews

  45. ios applications language

    July 16, 2014 @ 7:24 pm

    I have read so many content regarding the blogger
    lovers but this post is really a good paragraph, keep it up.

  46. Criminal Case Cheats

    July 17, 2014 @ 3:41 pm

    Do you have a spam problem on this site; I also
    am a blogger, and I was wanting to know your situation; many of us have developed some nice procedures and we are
    looking to exchange techniques with other folks, please shoot me an e-mail if

    Check out my homepage Criminal Case Cheats

  47. Blake

    July 19, 2014 @ 6:17 pm

    Everything is very open with a very clear explanation of
    the challenges. It was definitely informative. Your
    website is useful. Thank you for sharing!

  48. Women's Archives

    July 20, 2014 @ 5:34 am

    Thanks for your marvelous posting! I genuinely enjoyed reading it, you
    might be a great author.I will make certain to bookmark your blog and definitely will
    come back in the foreseeable future. I want to encourage you continue your great job, have
    a nice holiday weekend!


    July 24, 2014 @ 1:05 am

    Siempre es bueno buscar gente que tenga exactamente los mismos intereses que uno.
    Es por este motivo que llegué a tu lugar y me parece que tus artículos son excelentes.

    No quiero sonar adulador pero la verdad creo que
    cuentas con potencial al redactar. Me gustaría que tuvieras entonces
    la oportunidad de repasar ciertos artículos que he escrito por mi cuenta.

    La verdad es que no se si son tan buenos como los tuyos mas intento hacer algo a este respecto.
    Que bien es encontrarte en internet y espero que prosigas escribiendo que por acá ya tienes un fan.

  50. Mark Hurd

    July 25, 2014 @ 10:37 am

    Excellent, what a weblog it is! This website provides valuable information to
    us, keep it up.

  51. gifts

    July 28, 2014 @ 3:00 am

    WOW just what I was looking for. Came here by searching for here


    August 14, 2014 @ 4:27 am

    Custom shadow box frames can be achieved to carry collector plates, flags, sports jerseys and memorabilia and about
    anything else. Stupidly, I e-mailed him from my boyfriend’s computer and didn’t log out.
    Some in the rules include acknowledging each other’s individual
    identities and lives after dark relationship and enhancing each other’s self-worth and self esteem.

    Feel free to visit my blog :: blitz brigade hack

  53. Fletcher

    August 14, 2014 @ 9:24 am

    Yes! Finally someone writes about blog.

  54. Immobilienmakler in Osnabrück

    August 14, 2014 @ 11:41 pm

    It is not enough that you were able to purchase a piece of property through your real estate agent.
    The expenses incurred by the broker will also
    be paid by the buyer and the seller. When purchasing
    a foreclosed home, it is wise to assume that there will be repairs that will
    need to be made.

  55. publicize

    August 23, 2014 @ 11:13 pm

    Today, I went to the beach front with my children. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She put the shell to her ear and screamed.
    There was a hermit crab inside and it pinched her ear.

    She never wants to go back! LoL I know this is completely
    off topic but I had to tell someone!

  56. nashville seo company

    August 24, 2014 @ 9:17 pm

    When I originally commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I
    get three emails with the same comment. Is there any way you
    can remove people from that service? Appreciate it!

    Here is my website: nashville seo company

  57. jugar online flappy bird

    August 26, 2014 @ 12:43 am

    It’s really very complicated in this full of activity life to
    listen news on TV, therefore I just use internet for that reason, and obtain the most up-to-date information.

  58. custom soccer balls

    September 7, 2014 @ 7:41 pm

    Hmm is anyone else encountering problems with the pictures
    on this blog loading? I’m trying to figure out
    if its a problem on my end or if it’s the blog. Any feed-back would be
    greatly appreciated.

  59. Lanny

    October 21, 2014 @ 8:18 pm

    Greate article. Keep writing such kind of info on your site. Im really impressed by it.

  60. Florissant Jean-Pascal

    September 21, 2015 @ 6:12 pm

    This is truly super information for those of us who need to know natural effects of green coffee bean extract on our body. excellent post!

  61. need loan bad credit

    April 30, 2016 @ 12:17 am

    Outstanding post however I was wondering if you could write a litte more on this topic? I’d be very grateful if you could elaborate a little bit further. Bless you!

  62. lista de electrodomesticos y su consumo

    July 30, 2016 @ 4:06 am

    Siemens, la marca líder en innovación y tecnología, tiene el compromiso de fabricar los electrodomésticos que menos consuman y traslada ese compromiso a todas las áreas de la empresa. Cuando se avería un electrodoméstico, principalmente si ya está fuera de garantía, al usuario se le plantea la disyuntiva de si llamar al servicio técnico oficial a otro que, a priori, cree que le puede resultar más barato … aunque en la mayoría de las ocasiones, lo barato acaba saliendo caro. Y como parece ser que este es el factor determinante, Siemens ofrece unas tarifas tan competitivas que si el usuario encuentra un servicio técnico que realice la misma reparación de manera más económica, Siemens devuelve la diferencia del precio.

  63. clasificacion de eficiencia energetica electrodomesticos

    August 5, 2016 @ 1:12 pm

    Hay que tener en cuenta que son equipos muy compactos y no pueden montar vasos muy voluminosos … Además en esas potencias tan altas en las que dan servicio a viviendas grandes seguro que hay que complementarlo. Necesito una solucion, la maquina funciona muy bien y el tecnico que viene no sabe porque le pasa esto, porque cuando a venido el no da el fallo.. a ver si me puedes ayudar por favor. El 20 de noviembre, vino el técnico a limpiar la caldera, pero la cosa empeoró.

  64. Reparacion de lavadora madrid

    December 10, 2016 @ 8:48 am

    Servicios de apoyo a las actividades pecuarias, comoalquiler de maquinaria y equipo con operador, trasquila,inseminación artificial, inspección sanitaria, albergue ycuidado de animales, castración, limpieza de gallineros,recolección de estiércol, baños parasiticidas, limpieza yclasificación de huevo, registro de pedigrí, herraje decaballos, servicios de cruza de animales y marcaje deganado, nebulizaciones al ganado.

  65. konveksi kaos berkualitas

    March 30, 2017 @ 10:06 pm

    just right your site

  66. konveksi jaket berkualitas

    March 30, 2017 @ 10:08 pm

    the best for your site

  67. Toronto Top Designers?

    April 5, 2017 @ 11:15 am

    really asowme this post i am read every post in this site

RSS feed for comments on this post. TrackBack URL

Leave a comment