We’re always excited to share viral marketing examples, of the presentation kind of course! This presentation is currently going viral based purely on the quality of the presentation and a few well-considered tactics.
So, here are 7 inspiring nuggets about this presentation that may just convince you to also launch a viral presentation campaign:
- It’s getting 70,000 unique views every month
- The organization doesn’t have a Twitter account
- They don’t even have a Facebook page
- It’s not even on YouTube
- There is $0 promotional budget
- It was relatively inexpensive ($3,020) to design
- Viewers are watching for over 3 minutes
Hmmm, now why has this presentation gone viral? With no promotional budget, no social media presence and lacking a recognizable brand, you’d most likely bet against viral marketing examples like this. But this non-profit was able to create a presentation that now easily tops its own website in terms of number of visits and time-on-site.
So, what elements enabled this presentation to go viral so quickly? We all huddled and came up with the following analysis of the presentation:
#1 It’s wonderfully engaging
You can’t go viral with bad content. This viral marketing example creates a powerful mood supported by superb visuals and music. Equally important is the storyline which, in this case, captures hearts and minds by pitting a clear villain (terrorists) against a hero that’s easy to get behind (girls who just want to go to school).
#2 It’s easy to share
Great content must be easy to share or not enough people will get to know about it. This presentation can be shared just like a webpage or YouTube. You just share a web link on Twitter, Facebook, email, or wherever. Further, the presentation can be embedded to play on websites, which encourages people to then curate the content on their own blog or website.
#3 It has a fabulous hook
What motivates someone to share your content? It has to be really funny, helpful, encouraging, inspiring, shocking, etc. This presentation ties sharing it to a $5,000 donation the non-profit will receive. People just need to view and share the presentation to do some good in the world. It’s not only easy to be lazy, but now it’s helpful too!
#4 It’s easy to watch
Like a video, this presentation is set to play automatically so there’s no effort required on the viewer’s part. Coupled with keeping the amount of text limited, good visuals and soundtrack, and you have a recipe for a happy viewer.
#5 It has a strategic call to action
Your call to action really makes a difference. This presentation goes beyond a simple “Tweet This” button and instead weaves the call to action into the story and visuals. Right from the beginning, on slides #2 and #4, the viewer is notified that sharing the presentation is important, although no actual button or call to action is presented. The story continues through to slide #23 where again the benefit of viewing and sharing is introduced, before finally letting you take action and click to share or donate on the last slide. Well done.
Do you have viral marketing examples you’d like to share? Whether presentations, videos or apps we’d love to hear what elements you think helped them go viral.