With just a few steps you can get your SlideRocket presentations to appear in Google and Bing organic search results. These 7 SEO tips and tricks are similar to the ones you would apply to your website, so I expect you’ll find these to be relatively straight-forward.
#1 Unlock Your SEO Potential
SlideRocket recently announced the”Presentation Outline” feature which enables text from your presentation to appear just below your slides to help turn presentations into SEO Content. This enables Google and Bing to “read” your presentation and decide which search keywords to associate with your presentation.
To enable the Presentation Outline for your presentation go to the Share tab and click “Show presentation outline” box.
#2 Build Your Search Engine On-ramp
Just like a new webpage, Google and Bing won’t know it exists until you provide an “onramp”. Link to the presentation from a webpage crawled by Google and Bing on a regular basis, such as a page on your blog or website.
#3 Win Some Inbound Link Love
The more inbound links to your presentation the higher Google and Bing will rank it because the links indicate others value your content.
#4 Tell Search Engines Your Story
As Google and Bing crawl your presentation they’re looking for keywords that will tell them what your presentation is all about. If you have a presentation about “yellow flowers”, be sure to sprinkle (but never “stuff”) those words on to your slides.
#5 Optimize Your Presentation Title
Make sure your keyword is in the title, and you should probably list it first. Using our example it could be, “Yellow Flower Collection By Jane Morris”.
#6 Optimize Your Presentation URL
Just like adding keywords to your text, you’ll want to include them in the URL. From the Share tab in SlideRocket you can select Customize URL and set it to include your keyword. Another tip here is to have the keyword appear first, like we did in the example, and keep it short with just a few words.
#7 Be Realistic
You may be tempted to try and date the prom queen, but unless you have a truly killer presentation, best to keep to the keywords with the best personalities.
- Use Google’s Keyword Tool to find keywords that aren’t too high profile – look for fewer than ~1,000 global searches per month.
- Plug your keyword into Google to see how many results appear – look for fewer than ~10 million results.
- Look at the dates of some of the results – look for content that’s a few years old (i.e., Google likes fresh content).
#8 Be Social
Similar to inbound links, Google and Bing pay attention to how often others share your presentation (or webpage) on Facebook, Twitter, etc.. The search engines use these “social signals” to help determine how high to rank your presentation in their search results. Think of each Tweet and Like as an SEO vote for your presentation.
Do you have SEO tips and tricks to suggest? Please list them below – we’d love to hear them!