With over 1 trillion pages on the internet we’ve turned from content readers into content browsers. That’s why visuals are critical to content marketing – they add interest and convey big ideas quickly. So, we’re thrilled to release our newest SlideBook (a.k.a., ebook), “An Enticing Guide to Visual Content Marketing”. Click for full-screen version.

We used SlideRocket’s free ebook template to create this SlideBook. It’s a quick and easy way to show-off your content marketing assets in a visual way. To get it, signup for a free SlideRocket account and you can grab it from the Templates tab. Also available is a free newsletter template which provides a beautiful way to share content with your community and subscribers.

Why Content Marketing Needs Visuals

Visual content is critical to building your brand, driving engagement, and making information easy for your audience to understand. People love to see and share visual content because it brings an element of entertainment to the learning process, which reflects well on your brand. And top social media sites like Facebook and Pinterest thrive on visual marketing, which means if you’re not creating visual content, you’re probably not getting the viral benefits these sites offer. And while creating visual content can appear daunting, just like writing a blog and other assets for your content marketing, the more you do it the more efficient and effective you will become.

How to Brainstorm Visual Content

You’re not alone in getting hung up on what content to create for your visual marketing. But with a little brainstorming you’ll soon have a list of content ideas as long as your arm. Below are six types of content that are either begging for an upgrade to be made more visual, or that you should perhaps experiment with adding to your content marketing campaigns.

1. Whitepapers
2. Blogs
3. ebooks
4. Online Presentations
5. Infographics
6. Newsletters

The beauty of visual content is people love to share it. And when the stars align your content can go viral and achieve a spectacular number of views.

4 Quick Visual Marketing Tips

If you follow a few general guidelines when creating ebooks, presentations, memes or infographics, your content marketing strategy will be sure to stay on track.

• Know your audience. Direct content toward customer pain points or emerging trends
• Simplicity. Give every design element a purpose. Fight the urge to “decorate” content.
• Emotion/Insight. Include “a ha”, emotional, or giggle moments to ensure your message sticks.
• Creative. Instagram taught us that simple tweaks to visuals can really appeal to viewers.

We hope you enjoy “An Enticing Guide to Visual Content Marketing“