SlideRocket Blog

Content Marketing New School vs. Old School: An Infographic

By John Rode on February 21, 2013

Is your marketing old school or new school? Have you embraced the content marketing revolution? Over 700 folks responded to our (unscientific) survey to let us know where they fall on the content marketing continuum. We then rolled all that fabulous fodder into the animated infographic presentation below.

From budgets to targeting, videos to blog posts, we tried to reach across the key content marketing topics to uncover what folks are thinking (and doing).

5 Key Findings From the Survey

#1. The majority of us do a good job of targeting our content. But still, 31% of us do not target. Hmmm, there’s certainly some low-hanging fruit here.

#2. Cost is the biggest challenge when creating content. Perhaps we’re not looking at content as the “gift that keeps on giving” that it really is?

#3. We’re splashing the cash. It was refreshing to hear that the vast majority of folks are spending at least 40% of their marketing budget on content.

#4. Guerrilla marketers prefer blogs and slide presentations. Scout’s honor we didn’t load this question. But those were selected as the “least expensive but most effective marketing content”. Of course, our respondents likely skewed to presentations.

#5. Big budgets like video and events. Not surprisingly perhaps, video and events were ranked tops for content that “costs the most and delivers the greatest benefit”.

#6 Social media rocks content distribution. Probably not surprising that social media is king for content distribution. But I was surprised that SEO and blog were lowest on the list. Kind of thought they’d be #2 and #3.


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