Marketer's Guide to SXSW Sessions
Every year as we gear up for SXSW I’m a bit overwhelmed by the huge selection of SXSW sessions to attend. So, with marketers in mind, we filtered through the SXSW session list to pick out those sessions that will be most compelling for marketers. That’s right, a SXSW marketer’s guide. Stupendous, I know. (more…)
What every marketer needs to know will be found at the upcoming Hubspot User Group Summit (HUGS) taking place September 15. No really, literally everything.
Inbound marketing, social media, marketing automation, content, and marketing ROI are all covered in spades and hit both the strategy and the tactics. You really need to check out the agenda to appreciate what’s going down at HUGS this year. (more…)
There are 4 key elements that help make lead generation presentations great:
- Be brief
- Use compelling calls to action
- Be smart
- Build a lead gen presentation machine
For now, we’re passing over the components that apply across all types of sales presentations – message, visuals, fonts, etc., – and sticking to the elements that demand special treatment given the unique nature of lead generation. (more…)
Far too often a single presentation does the work of attracting, introducing and closing a prospective customer. This can result in presenting your features too early and you end up sounding like a commercial, or serving up a prospecting deck too late in the sales cycle and your solution looks light.
You must present information that’s relevant to your prospect’s stage in the sales cycle. (more…)
I think we’ve all been there when a customer turns to Twitter to air their displeasure with your product or service. I know I’ve done it. Rob La Gesse, Rackspace’s Chief Disruption Officer welcomes it. He’s unafraid and has stated on many occasions his customer service strategy.
Actually, I’m not sure it counts as a strategy because his approach is just so human. He communicates with customers in a clear and simple way what went wrong, apologies, and listens to the customer to understand how to make it right. (more…)
Cold calling doesn’t have to mean placing calls to people who have no idea who you are. Instead, consider offering your prospects a sampling of your knowledge in a way that benefits them regardless of whether you end up doing business together. Then monitor how they react to your content and let that drive who you call. You’ll find you’re making way fewer calls and having way more profitable conversations.
SlideRocket is a good example of a tool that enables you to monitor prospect behavior and receive alerts you when your presentation is viewed.
With that in mind, here are 4 critical cold calling tips:
See below for more details on each of the cold calling tips. (more…)
Looking for a good way to burnout your email database, weaken your brand, waste your Google AdWords budget and deflate your SEO efforts? Just deliver your audience boring marketing content! Make them read a lot and tell them all about yourself right from the beginning.
With a focus on the early part of the lead nurture cycle, here are the top 5 most boring pieces of marketing content you can offer:
As you work to build your sales pipeline your sales prospecting technique of choice may be reaching out to a list of target contacts that fits the bill for the type of prospect you’d like to speak with. As you head down this path it helps to remember that your time is precious, so the last thing you want to do is waste it on folks who aren’t interested in talking to you.
But the reality of the situation is that 99.1% of people from a cold list will not engage with you, which can make your prospecting campaign frustrating and exhausting. You may want to consider exploring techniques to use responder behavior to filter through the noise and find those prospects who are interested in a more in-depth conversation with you. (more…)
