SlideRocket Blog

Pleased to meet you

By Heidi Jackman on May 4, 2010

Hi all, my name is Heidi Jackman, I am the new CMO at SlideRocket and I’m thrilled to be here.  I’ve built my career around my passion – the intersection of a problem and the development of a technical solution to address it.  How many times have you thought “there’s got to be a better way!?”  That’s where I want to play and that’s why I’m here.

I can’t believe 2 months have gone by since I started at SlideRocket.  I meant to write sooner to say ‘hi’, but got swept up in the wave up excitement around being part of the Google Apps Marketplace launch, followed immediately by going to SXSW as the official presentation provider. All of this happened within my first week on the job! Talk about trial by fire…

I’m loving every minute as a part of this team, especially getting to know SlideRocket customers and prospects. Including hearing what you love, don’t love and want more of in this product.  I see my role here as much more than marketing.  First and foremost, I am an advocate – which is very easy for me to be when I truly believe something addresses an unmet need.  Today, for me, that need is business communication, specifically in the form of presentations.

Honestly, before I heard of SlideRocket, if you said ‘presentation’, I thought ‘necessary evil.’ But now there’s a different way. SlideRocket brings presentations back from the land of lectures to the land of story telling.  And, how does the best communication happen?  Through sharing stories.

If you can’t tell, I’m pretty pumped to be on board and help introduce SlideRocket to the world. And to continue to get to know you.  So please keep in touch, I want to hear the good and the bad.  I want to hear about the cool ways you are using SlideRocket and the ways you wish you could. I’ll work to stay in touch as well – we have a lot of exciting news and events coming up and I look forward to sharing it with all of you.

SlideRocket Wins ‘Hot Tech Demo’ Award

By Chuck Dietrich on April 2, 2010

A couple weeks ago, the Fifth Annual Small Business Summit took place in New York. The event is for small business owners and entrepreneurs looking to meet the challenges of the new economy head-on. The theme of the “Summit was Business & Technology: Strategies for the New Economy.” We were thrilled to be awarded as one of seven HOT TECH DEMO winners, honoring the ‘Hottest Technologies for Your Business’. It’s an honor to be recognized among innovative companies challenging the status quo and transforming the way business people work.

We also had the opportunity to speak with Ramon Ray, the well-known small business evangelist, editor of and founder of the Small Business Summit. Ramon has a deep understanding of how technology is enabling small businesses to operate more efficiently and accelerate the growth of their business. Ramon has been making technology recommendations to business leaders over the past decade and I was very encouraged to hear his enthusiasm for SlideRocket and support that our web based presentation technology with analytics and management can be the killer sales and marketing tool.

The majority of the 40 million presentations that are delivered daily are from small business leaders.  Turning their presentations from lifeless ‘digital brochures’ (PowerPoint) to dynamic web content that can be centrally managed and measured can make a material impact on the effectiveness of their sales and marketing efforts. It’s great to have Ramon’s support in our quest to reinvent presentations.

SlideRocket SXSW Recap

By Chuck Dietrich on March 22, 2010

Our voices are hoarse and we’re stuffed full of BBQ and Tex-Mex. That’s right – we had a great time at SXSW Interactive in Austin!  We’re delighted to be back in San Francisco to share all the excitement with our team.

We had a blast talking to people about SlideRocket and meeting many of our fans face-to-face. It was also a thrill to walk into packed sessions and see SlideRocket being used to help speakers deliver a compelling message in an engaging presentation.

A true highlight of SXSW Interactive was the BizSpark Accelerator competition. All 30 participating startups used SlideRocket to present their ideas for the next big thing in technology to industry judges. It was fun to see such variety in the presentations – from  straightforward, informational slides to those taking advantage of SlideRocket’s unique features including animation, live Twitter feeds and live audience polling.

You can now view all the presentations, including those from winning companies – Siri (Innovative Web Technologies), ShopSavvy (Entertainment Technology), (Social Media Personal), and Mobile Roadie (Social Media Business) – in the SlideRocket Accelerator Presentation Gallery. Take a moment to check it out.

SlideRocket Joins Google Apps Marketplace

By Chuck Dietrich on March 9, 2010

We are proud to announce that SlideRocket is a part of Google’s newly launched Google Apps Marketplace. Now over 2 M Google Apps customers can access SlideRocket right from Google’s universal navigation bar.

The integration between SlideRocket and Google Apps makes presentations more dynamic than ever.  Some great benefits include real-time updating of SlideRocket charts and graphs with data feeds from Google Spreadsheets, single sign-on, contact integration, and Google Presentation import. Combining the information and content in Google Apps with SlideRocket’s presentation design and management capabilities turns ordinary data into high-definition, visually captivating presentations that can be securely controlled and measured.

This is one more step in turning a common business tool into living, breathing and dynamic web content.

View a presentation with all of the information by clicking here. Or check out the press release here, for the full list of benefits.

Countdown to SXSW Interactive 2010

By Nat Robinson on February 26, 2010

The excitement leading up to SXSW is building, just 14 more sleeps!!!

An incubator of cutting-edge technologies, the SXSW Interactive Festival brings together the world’s most creative and innovative developers, inventors, entrepreneurs and thinkers. As the official online presentation partner of the event, we’ve been thrilled to work with those of you presenting at SXSW to maximize the impact, effectiveness and lifetime value of your presentation. As a SXSW attendee, you’ll see SlideRocket presentations being used in many Interactive sessions and throughout the Accelerator Program, taking place March 15-16 at the Hilton Downtown Austin.

We’re looking forward to meeting all of you and wanted to let you know when and where to find us:

#1 – WIN a 27″ iMAC by Stopping by our booth in Exhibit Hall #4 and entering your business card in the drawing. Our booth is conveniently (strategically?!) located across from the Trade Show bar in Exhibit Hall #4. We’d love an opportunity to meet you, give you a demo and answer any of your questions or help you out with your SXSW presentation.

Where: Austin Convention Center, Level 1, Exhibit Hall 4, across from the bar

Saturday, 3/13 12:00pm to 6:00pm
Sunday, 3/14 12:00pm to 6:00pm
Monday, 3/15 12:00pm to 4:00pm


All the presenters in the Accelerator Program will be using SlideRocket to present their ideas for the next big thing in the tech business. Come see SlideRocket in the wild and watch how this innovative bunch of presenters puts SlideRocket though it’s paces. We’ll be in attendance ready to apply our presentation know-how so just look for SlideRocket staff in the rocket T-Shirts if you have any questions. 32 companies will battle it out armed with their ideas (and SlideRocket presentations) on March 15th and 12 will be invited back on March 16th for the final showdown when the winners will be announced.

Where: March 15th and 16th at the Hilton Austin Downtown


Apparently there are a few parties at SXSW so we plan to do our due diligence and attend as many as possible, just in case you have questions.

If you’re going to be at SXSW this year and would like to set up a meeting with us in advance please send an email to

See you in Austin!

Now Bringing You Social Presentations

By Chuck Dietrich on February 17, 2010

We’ve said it once, and we’ll say it again. The days of boring, one-way presentations are over. Never again should you have to suffer through lifeless slideshows, whether it be in the office, the boardroom or the classroom.

Today, we unveil our new plug-in architecture and add several exciting, new interactive and real-time features to SlideRocket. We couldn’t be more excited about this announcement. We are not only furthering our quest to make presentations more engaging and collaborative, but also, by adding social features such as interactive polling, live Twitter steams, live stock tickers and other RSS feeds, we are enabling presenters to converse with their audience.

Why is this so innovative? Well, with the rapid upswing in the amount of presentations created, delivered and often suffered through everyday since the arrival of PowerPoint 25 years ago, we couldn’t help but question- when did it become okay to just get by with a few bullet points when so much else is possible with today’s technology?

The answer? It’s not okay anymore. Technology is evolving too rapidly to stick with the status quo. Today, we are taking the power into our own hands here at SlideRocket, turning presentations back into a two-way conversation. Our new polling capabilities and live Twitter feeds are just two examples of the dynamic, interactive (and interesting!) content you now have the option to include in your SlideRocket presentations. And it’s easy. So, why settle for anything less? We are reinventing both your professional and personal use of the presentation into an innovative and groundbreaking asset.

Wondering how these social features will help? We all know that a successful presentation is one that engages the audience, captures their attention and transforms their senses. With SlideRocket’s social features, presenters can now speak to the content that their audience wants to hear, get them enthused to hear more and prompt them to interact with both those onstage and other audience members alike.

Voila – now you have presentations, reinvented. Evolve.  Stop using your old, boring, static, digital brochures. Our customers are embracing these innovations, turning a common business tool into living, breathing and dynamic content. Take the next step- bring the community into your presentation with our new social features in order to create the most engaging, memorable presentations on the market. It will be your greatest tool.

Watch a presentation about the release here. The new plugin features will be available in the next release of SlideRocket scheduled for 2/20/2010.

SlideRocket Partnering with Turnkey Intelligence’s New Activator System

By Chuck Dietrich on February 16, 2010

We’re excited to let everyone know that SlideRocket is a part of the recently announced Turnkey Intelligence Activator system.

What is it, you ask? Well…if you are responsible for your organization’s cross-media marketing partnerships and promotions or are just looking for a way to streamline your businesses sponsorship process, you’ll want to give Activator a look.

This is the full list of industry leaders coming together to create this system:

Arbitron: the market leader for measuring radio

Nielsen: the market leader for measuring television

Repucom: the market leader for valuing brand exposures on screen

Critical Media: the market leader for capturing, indexing and valuing media clippings

TNS / ESPN Sports Poll: the market leader for national syndicated research in sports

SlideRocket: the market leader for presentations in a hosted, online environment

RazorGator: the market leader for tracking & reporting ticket and hospitality utilization

With the help of these partners, Turnkey is giving Activator users and their marketing partners a 24/7 interactive two-way channel to better communicate, coordinate & activate their partnerships. Using these industry-leading tools to measure both the media and non-media assets of sponsorship deals, users are bound to see ground-breaking results.

By providing SlideRocket’s presentation ecosystem in a hosted, online environment, we are enabling Activator users to assemble presentation results from many sources and to easily interpret and communicate them. With our online presentation application, your data comes together in a hosted and informative, multi-media environment – it’s cloud computing coming to aid sponsorships and other cross-media deals. Pretty cool stuff!

You can check out all of the details here:

Come see SlideRocket onstage at SF New Tech!

By Tracy Frey on February 12, 2010

Have any exciting plans for next Wednesday, February 17th? Well, we do – and we’d love for you to join us!

SlideRocket founder and CTO Mitch Grasso will be onstage at The SF New Tech Meetup demo-ing some exciting new SlideRocket features.

We can’t let the cat out of the bag quite yet on what these updates are, but you’ll definitely want to catch the live demo onstage.

The SF New Tech Meetup is a networking event for people just like you who want to see the latest and greatest technologies coming from the innovators right here in our backyard.

The theme for Wednesday’s meetup is Working Smarter – that is definitely something we aim to help our users with here at SlideRocket and we are excited to be sharing the stage with other innovative companies.

The good news is that you can still get tickets to come join the excitement next week! But don’t worry, if you can’t make it, we will still let you know about our exciting news.

Who: You, SlideRocket and the whole SF New Tech community

What: The SF New Tech Meetup – drinks, demos & networking

When: Wednesday, February 17, 2010 from 5:30 PM – 11:00 PM (PT)

Where: 119 Utah Street here in San Francisco (Cross street is 15th. Look for the big black doors)

Why: Because it’s going to be a lot of fun, and even informative

Check out SF New Tech’s website for ticket information and we hope to see you there.

Apple Versus Adobe – Will They Come Together for the Customer?

By Chuck Dietrich on February 4, 2010

Competition in Silicon Valley, whether it is friendly or cutthroat in nature, is persistently linked to technological innovation. These struggles are inherent in the Valley – startups vying for market share, established businesses trying to squash the competition and both small and big companies alike pushing to develop the most marketable product.

At SlideRocket, we know what it’s like to be up against the big guys. As a result, we are constantly pushing ourselves to make our product the best and most innovative, while forming more meaningful relationships with our partners and customers.

In regards to a recent battle of big versus bigger, I came across this article by Michael Copeland over at Fortune- “Behind the Adobe-Apple Cold War”.

Before last week’s big Apple release, speculation was rampant regarding details of what we now know as the iPad. With, what Copeland quotes as, “Apple’s seemingly resolute refusal to put Flash on its mobile devices”, would Apple’s new device follow suit? The answer? Yes – there is no Flash support on the iPad.

Sources quoted in this Wired article site Jobs’ opinion that Flash will soon be replaced by HTML 5. Interestingly, while we can only speculate whether or not Jobs will budge on his stance, Kevin Lynch over at Adobe says that, “Flash is ready to work on the iPhone and new iPad — it just needs Apple’s support.” On Lynch’s blog, he goes further, saying in regards to HTML 5, “Even in the case of video, where Flash is enabling over 75% of video on the Web today, the coming HTML video implementations cannot agree on a common format across browsers, so users and content creators would be thrown back to the dark ages of video on the Web with incompatibility issues.”

What do you make of this apparent conflict between Apple and Adobe? I found the articles particularly interesting, especially since SlideRocket came up a few times.  One reader commented:

“Flash isn’t going away. While HTML and someday, HTML5, can play video, and provide basic interactions, its far from even close to matching the capabilities. Take a look at as a good example of whats’ possible in Flash. Image editing, Vector editing, Audio editing. Take a look at SlideRocket for a PowerPoint-like slide editor. There’s room for both, and neither HTML nor Flash will spell doom for the other.”

This reader makes some interesting points, which I support. Customers, whether they are developers, consumers or business users, always benefit from competition and choice. As a result, it’s critical that both Flash, HTML5 and possibly other rich media development options co-exist and push each other towards further innovation. In order to meet the needs of the market, it is equally important for major hardware and operating systems to support customer choice. In this case, that’s both Flash and HTML5. Both Apple and Adobe have been on either sides of the compatibility fence in this debate, and have both seen the mistakes of protectionist practices and, contrarily, the benefits of openness and serving their customers.

So, is it back to the dark ages? Seems like that’s a contradiction to the notion that competition in the Valley leads to technological innovation. But, as this saga continues to unfold, I think that we will be seeing some really interesting innovation emerging from both camps. In this industry, while people often start off in business as enemies, more often than not, companies come together for the sake of product development and happy customers. Our opinion on the matter: while it is fun to imagine the controversy continuing, I suspect that Apple and Adobe will eventually come together to address the wants and needs of consumers.

What do you think? This topic is getting a lot of interesting thought- check out some of the comments on this TechCrunch post by Erick Shoenfeld.

sliderocket x LookBookOutlet Black Polyester and Elastane Sleeveless Mini Dress

By Carrie Whittier on January 30, 2010

sliderocket x LookBookOutlet Black Polyester and Elastane Sleeveless Mini Dress / Rear Top Slit with Chiffon Layer / Straight Shift Design

If you are going out on the town to have a good time, this sliderocket x lookbookoutlet fashion one is the dress to wear. The high rounded neckline and racer style arm openings make this a dress that will accent your shoulders and arm. The dress has a straight shift cut. In back, the high neckline is matched by a high back that has a button closure. There is a long slit down the back to the waist and it has a chiffon overlay, making it super sexy. The hemline is quite short but the design gives you plenty of room to move comfortably. Heads will turn when you enter a room wearing this very elegant and alluring dress. Add a necklace and black heels for maximum impact. This dress is machine washable following label directions. Due to the extremely high demand and limited supply, you must grab this sexy mini dress while supplies last. It is available to purchase only in size UK 14.

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